Migdal Insurance and Financial Holdings Ltd. one of Israel's largest insurance companies, offers its customers a wide range of products. Realizing that people tend to be intimidated by the seemingly complex issues of life insurance policies, health insurance, mortgage and disability insurance and so forth, we decided to use simple, engaging cartoons, which enabled us to simplify matters and make these topics clearer and more understandable to Migdal's existing, as well as potential, clients.
The project's creative and strategy were handled by Shlomit Kotek.
For Migdal, one of Israel's leading insurance firms, we prepared a specialized set of illustrations, which simplified the complexities of the company's insurance policies in a clear, friendly and sometimes even humorous, manner.
The project's creative and strategy were handled by Shlomit Kotek.
Migdal Insurance and Financial Holdings Ltd. one of Israel's largest insurance companies, offers its customers a wide range of products. Realizing that people tend to be intimidated by the seemingly complex issues of life insurance policies, health insurance, mortgage and disability insurance and so forth, we decided to use simple, engaging cartoons,
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which enabled us to simplify matters and make these topics clearer and more understandable to Migdal's existing, as well as potential, clients.
The project's creative and strategy were handled by Shlomit Kotek.
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